Social Media Training

Social Media Policies for Government Agencies: How and Why

I had the distinct pleasure of being asked to return again this year to present at the California Association of Public Information Officers conference.  Because I've been steeped in helping organizations and government agencies with crafting these key documents, I shared some tips and bits with California's PIOs.

While we reviewed many finer points in what a social media policy should include, I'm hoping a big take away was that social media policies are strategic documents.  They set the organizational culture around social media inside and public-facing.  It deserves thought and attention.

One point that seemed to hit home is that you really need two policies - one internal and one external, i.e. a "terms of use" agencies should post on their social media platforms.

Browse the slides and add your thoughts!

Social Media Policies for Government Agencies: How and Why

View more presentations from Linda Zimmer.

Social Media Management Newsletter is Now Available

We are delighted to announce the launch of our new email Social Media Management Newsletter. 

Every month we send news and issues every manager needs to know when it comes to managing social media inside the organization.  Each month, we cover a combination of topics such as:

• employment issues around social media
• key marketing communications solutions, trends and emerging issues
• the legal landscape: digital and social media regulations, rulings and trends
• new research in social media usage, behaviors and management
• government and public sector issues
• non-profit resources and solutions
• best practices
• training

See our April issue here:

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