SOCIAL MEDIA INTRODUCTION
Two-day workshop
This two-day workshop immerses you in social media and is designed to give you a broad introduction to the social web. The workshop will get you active in using some of the most popular social media tools, to get you ready to create a social media strategy in your enterprise, and to tackle some tactical social media activities. It starts with defining the market shifts that make the social web important to your business and explores how organizations are using the social web successfully. You will then be immersed in experiencing a variety of tools that allow you to participate in the key activities of social media: listening, connecting, contributing, communicating, community, and measuring.
You
will have a computer for exploring the social web and for hands-on
learning and application of the tools. You will leave the workshop with
a solid basic understanding of social media / Web 2.0 concepts, key
skills for implementing social web initiatives and knowing where to
start in building a strategy.
Workshop Objectives:
- Learn the defining characteristics of and behaviors in the social web and social media.
- Interact comfortably with various social media tools for listening, connecting, contributing, communicating, building community, and measuring.
- Understand the interplay and importance of social media in online search.
- Make decisions about the appropriateness of social media to the organization or a specific goal.
- Plan an approach to creating a social media initiative or strategy
Workshop Frame-of-mind: The Web has undergone a fundamental and dramatic shift. The current era online is now referred to as "Web 2.0" and it is as disruptive a business force today as the Industrial Revolution was at the turn of the 19th century. New methods of communication and business building are rapidly taking the place of and disrupting long-held principles. Customers, employees and all stakeholders have completely new demands and expectations of organizations. The social web is characterized by "everything is sharable" and is powered by very simple and free online publishing tools. Everyone needs to be literate in social media and the online culture that is defining so much of today's business environment.
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