Social Media Management Workshop Series

The Social Media Management Series™ of workshops take you into small collaborating groups so you can actually learn to use, manage and strategize social media.  Most of our workshops in this series are held in computer-equipped classrooms.

The Social Media Management Series is comprised of five workshops.  These may also be taken individually or combined, as you need.

These workshops are intensive.  They are either eight hours in one day or 16 hours over two days. They are instructor-led and are limited to 15 participants to ensure a quality outcome.  Each one focuses on specific social media competencies for operating in a business environment.

Instructors are experienced social media practitioners and professional trainers.  They have at least four years of focused experience in implementing and strategizing social media initiatives in the enterprise and 15 years or more in business and marketing.

Each workshop curricula has been developed based on our direct experience within enterprises assisting front-line to senior-level professionals in gaining the knowledge and strategic thinking needed to lead social media initiatives.

The Series is offered in selected locations in the United States throughout 2009.

See the complete workshop schedule here.

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The Social Media Management Series

SOCIAL MEDIA BASICS
One-day workshop
A shortened version of the Social Media Introduction workshop, focusing on a broad overview of social media concepts, terminology, tools and platforms.  It is intended to be the foundational workshop for the other the Social Media Management Series workshops.   Monitoring and measurement is not addressed in this workshop.  FULL DETAILS >>

SOCIAL MEDIA MONITORING AND REPUTATION MANAGEMENT
One-day workshop
This course focuses on the techniques and tools for listening in and monitoring online social media voices and attitudes - and extracting business value from them.  This course will assist you in develop an online reputation management strategy.   FULL DETAILS>>

  

BUILDING A SOCIAL MEDIA STRATEGY
One-day workshop
A collaborative workshop providing principles and a methodology to plan a social media strategy or initiative. Monitoring, understanding and applying audience social media behaviors are a core element in this workshop.  FULL DETAILS >>

SOCIAL MEDIA SUCCESS METRICS AND MEASUREMENT
One-day workshop
This workshop overviews the social media measurement landscape and incorporates both qualitative and quantitative metrics for web initiatives.  It expands measurement concepts from the traditional page views metrics into a more comprehensive approach that reflects the unique characteristics of social media's distributed channels of engagement.  FULL DETAILS >>

SOCIAL MEDIA MARKETING AND ENGAGEMENT
One-day workshop
A workshop specifically designed for assisting participants in developing social media initiatives for marketing and communications strategies.  This course focuses on direct customer engagement in online social spaces, teaching participants to combine audience behaviors, objectives, technologies and social media best practices to create social media marketing initiatives.  FULL DETAILS >>

Related Information

Workshops Pricing & Details >>
Dates and Locations >>
Two-day workshop: Social Media Introduction
Registration

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Comments

[Business management classes los angeles]

This is a great program you offer! This workshops are crucial to understanding social media and moving forward with a company.