SOCIAL MEDIA MONITORING AND REPUTATION MANAGEMENT
One day workshop
This
workshop course focuses on the techniques and tools for listening in
and deriving business value from the social web. Listening is a key
building block for any social media initiative and is vital for
organizational or individual reputation management. You will learn why
listening will help you better serve your audiences and its place and
value in developing a social media strategy. You will develop a
hands-on understanding of various Web 2.0 monitoring tools; explore how
to analyze the online conversation around your organization, industry
or brand; and techniques to manage your reputation and respond in the
social web. This workshop is in the Social Media Management Series™.
Workshop Objectives
- Learn the business value of social media monitoring
- Understand the strategic implications of the social web conversations for business, brand and reputation management.
- Effectively use social media monitoring and listening tools.
- Apply listening to, and learning from, the social web in developing a strategy
- Gather and analyze social media conversation content.
- Assess online reputation and identify potential issues or risks
- Effectively respond to online critics and reputation management issues.
Social Media Basics, Social Media Introduction, or familiarity with the social web is recommended for participation.
Workshop Frame-of-mind: Web 2.0 platforms, simple and sharable self-publishing tools, peer-to-peer social networks and living digitally collide to create a social web that renders controlled communications obsolete and destroys the old concept of the web as "content." Conversations once local are now public and global. People have at their disposal the largest media landscape yet and they are using it to raise their voices, share opinions, make recommendations, and detail brand experiences. They rate products and services in highly visible places and close to where decisions are made. People collaborate and share their expertise at will inside and outside any formal organization. These voices wield enormous influence in shaping the opinions, perceptions and knowledge of others, as they spread information and media at lightning speed.
Business leaders can leverage these voices for business and market value by strategically monitoring and analyzing the social media conversation and applying it to improve marketing, research, communications, customer support, brand reputation, competitive intelligence, new product development or internal collaboration, knowledge capture and emerging legal issues.
Workshops Pricing & Details >>
______________________
Comments