BUILDING A SOCIAL MEDIA STRATEGY
One day workshop
In this intensive workshop you will learn how to create a social media strategy and plan for implementation. You will learn how to experiment with tactical approaches to social media and how to implement some simple, practical social web tools as a possible stating point for your organization. Social computing behaviors - also known as technographics - is introduced and you will focus on these as a more appropriate audience profiling technique than traditional demographic profiling. You will then apply these specific behaviors to building social media strategies and defining appropriate success metrics. This workshop is in the Social Media Management Series™.
Workshop Objectives
- Understand how social web behaviors impact online strategies.
- Match audience behaviors to your strategies.
- Apply social media monitoring to creating the strategic plan.
- Develop a social media strategy and implementation plan.
- Select appropriate channels, venues, and technologies for effective social media strategy implementation.
- Anticipate required resources for an effective strategy implementation.
- Match community engagement best practices to strategy.
- Define appropriate success measures.
- Understand the potentially disruptive forces of social media behaviors, inside and outside the organization.
Social Media Basics, Social Media Introduction, or broad familiarity with the social web is recommended for participation.
Workshop Frame-of-mind: The social web is impacting organizations of every kind globally - even if not actively engaged in social media. The market forces of Web 2.0 are impacting the competitive landscape and business processes. In February of 2008, BusinessWeek Online quietly updated an earlier cover story on blogging to read, "Social media will change your business -“ whatever business you are in." Organizations that can capitalize on social media channels and behaviors will be competitive winners. The challenge is to build cohesive strategies that integrate social media into sound business practices.
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